Waking up to a new day expecting the cars flying or robots working for you is not the kind of future we look up to. But getting technically advanced with mobility is the kind of future we expect.
As the world’s social landscape is changing dramatically so we must plant advance strategies for a better future. Well, talking about the modern world, digital marketing is no longer about the stuff you make but about the stories you tell and the way you tell.
Digital marketing has taken the advertising sector by storm. It has become an essential tool in the hands of a marketer to promote it's brand's objectives and lend it visibility. It is not free, it’s not cost effective either but it is more productive and requires two-way communication. To help businesses stay aware of such opportunities here are enlisted the top trends in digital marketing that will help to capture online objectives effectively.
Do you think that the tendency of the influencers in the brand strategy has ended? We don’t think so, its impact on people is never ending. The influencers are the celebrities of the virtual world. Your YouTube or Instagram channels have hundreds of thousands of subscribers and loyal followers. They are characterized by having a great charisma and magnetism, being able to generate opinion and create trends. Therefore, the simple appearance of some of them with a garment of a specific brand may increase sales due to the imitation effect of many of its followers. And the same goes for a good review of an article or service.
Influencer marketing strategies are still very innovative and, therefore, with a wide range of scope and development. It is expected that, in 2019, due in part to a foreseeable change in the legislation that requires greater transparency in certain marketing campaigns with influencers, this type of campaign will favor identification and use of influencers that add value to a brand because users feel identified with the character and not so much by more general criteria such as the number of followers of their channel. In other words: quality will also prevail over quantity on the issue of influencers.
Social media has taken the whole generation by a quick storm. Every individual from adults to children today have a social account which they use for chatting, posting etc. If you notice,
These figures show the growing popularity of social messaging apps. Since people are spending more of their time communicating with each other, it makes sense to market your company’s services through social media apps and effectively target your potential customers.
Nothing is better than watching a live video. You can attend a whole seminar or meeting while lying in your bed. Live video streaming will always remain at the top of content marketing.
A customer will always prefer a live demonstration than believing pictures or print advertisements. The best way to take advantage of this pattern of digital marketing is to pick any social platform like Facebook Live, Instagram Live or YouTube Live and keep your videos fun and content that engages the customers till the end.
A chatbot is an artificial intelligence based technology which gives you full access to talk to your customers. It can be considered as a part of marketing automation, since they allow you to simulate conversations with customers automatically, achieving progressively greater perfection thanks to the use of artificial intelligence computer systems. Uber uses Chabot technology to communicate with the passengers, making it easy for them to rent cars even on Facebook messenger.
Marketing is becoming increasingly complex, so it’s practical for marketers to keep their eyes on emerging technologies, trends, methods and patterns if they wish to stay in the competition. Do you think that these Digital Marketing trends in 2019 will be able to apply them to your digital business?